STRATEGY
We’ve been working with Hard Kaur for the past 7 years and have been involved in consulting on direction, marketing and publicity. In these past years, Hard Kaur has gone from being a UK based specialist artist to one of India’s biggest musical groundbreakers on multiple levels. She has gone on to release one of India’s fastest selling debut albums, had over 23 number 1 Bollywood hits, winner of Best Female Artist at UK AMA’s 2008 and been nominated for prestigious awards including ‘New Musical Sensation’, Stardust Awards 2008 and ‘Best Playback Singer’, STAR Screen Awards 2009.
MARKETING
We have negotiated collaborations, tracks, remixes, album direction, publicity and worked on marketing strategies for Hard Kaur. We have designed a 360 degree multifaceted promotional strategy comprising of digital, print press, radio and television promotion in the UK for her. We arranged for a collaboration with her and Eminems band D12 which is releasing on her second album out this summer.
WHAT THE PRESS SAID
"The British born hip hop queen has defied all expectations by conquering India and becoming a bonafide international star". Eastern Eye
Hip Hop’s Number 1 Indian female Icon. Anokhi Magazine