THE BRIEF
Kindred Spirit is a successful music and spoken word event company based in London. Showcasing young talent and established artists, Kindred Spirit required their identity to be developed with branding guidelines and implementation onto advertising and merchandise.
THE SOLUTION
We kept their initial identity of the globe representing people and music of all backgrounds. We re-designed the illustration and incorporated a microphone to emphasis the music and spoken word element which is at the core of the brand. The earthy brown and orange continue the atmosphere of the events and the bright yellow and green represent the energy. As a maverick company the new identity was combined with contemporary designs for the advertising, sub-branding each different event or product.
THE RESULT
The identity communicates the combination of music and life. The colours are earthy, bright and welcoming. The promotional material has been well received with an increase in sales of merchandise and brand awarenesss.
WHAT THE CLIENT SAID
Revolution have developed our brand to be more cohesive with our strong message of ‘Music. Word. Life.’ at it’s core. We have a great relationship working with their design, marketing and
PR teams.